You can adjust the flames, and they don't waste heat the way the older models did by trapping it inside, or the way wood-burning fireplaces do by letting most of it escape out the chimney or flue. Contemporary fireplaces demonstrations that something pretty can be completely practical. And convenient. There are no ashes or dead embers to clean out regularly, and there is no need to be able to light a fire with newspaper. If you already have a wood burner, you can get a new gas insert to convert that old fireplace into a better fireplace.
An electric fireplace runs on electricity, which is less expensive as compared to fuel and gas both. The heat is adjustable and can be set accordingly. This benefit was never available in traditional style as there was little control over how the fire looks. The fireplace is not heated up after usage, which reduces the chances of getting burnt accidentally. Especially with small children and pets, this is a significant advantage.